The dealership founders are both risk takers, “car fanatics,” and they both love being out on the water.

As a dealership focused on high-end vehicles, the message the website sends to visitors is crucial.

In regards to gaining customers, Davidson calls digital marketing "everything."

If you haven't looked at your social media presence in a strategic way before, now is the time.

Sorsby estimates leads have increased 400% to 500% with the new website.

Social listening - being alert and keeping track of what's being said about your business online.

The dealership opened in 1966...now it's one of the largest operations in the greater Houston area.

Email marketing is the easiest way to turn a one-time buyer into a lifelong customer.

This dealership keeps things family-oriented - 11 family members help run it on a daily basis.

The millennial generation may not make up your largest customer base now, but they will soon.

The best kinds of websites are simple and intuitive for visitors to use.

Facebook makes it easy to reach customers - and effectively reach out to them.

"Our website gives us the best return on investment," says Young.

Digital presence takes the number-one priority for advertising the dealership.

"Our goal is to always be moving forward and raising the bar."

B. Young RV is a well-recognized and prestigious RV dealership nationwide.