People pay attention to online ratings & reviews - what are you doing to build & protect them?

Owner Dalton and his wife Chari are not afraid to take a chance in life.

The way your dealership presents itself at the storefront & online are closely related.

"A lot of people didn't think we'd make it, but we just kept saving and paying," says Dalton.

Beyond simply having a great website, it's crucial to keep a close eye on how it is performing.

Negative online reviews for your dealership can have a huge negative effect on your business.

As a local business, it's easier to target social media users in your area who are in the market.

Advertise directly to those social media users who fit into your target audience.

Linder says it is "definitely very important" to have a top-notch website for customers to visit.

Linder says the amount of leads that come in is “easily 10x the amount we were getting before.”

Optimizing your website for voice search actually makes writing high-SEO content easier.

It's crucial to stay on top of your status with Google and make an effort to protect it.

Content needs to be accurate, up-to-date, and deliver the information searchers are looking for.

SEO gives search engine users confidence that a website will be relevant and useful to them.

This marine dealership is a powerful force that Dealer Spike is proud and honored to work with.

SEO & SEM are powerful tools that are stronger together than apart.